Building brand legacies.

Minneapolis-based Heather Thill isn’t just a creative leader—she’s a brand alchemist. With a career spanning startups to Fortune 100 giants, she thrives on transforming unexpected insights into breakthrough strategies. Her success hasn’t come from following headlines or the competition but from exploring the unfamiliar, taking calculated risks, and uncovering ideas where others don’t think to look.

Her secret? Cross-industry ingenuity. Heather knows that every sector has something to teach another, and she’s spent 20+ years harnessing those lessons to future-proof brands, fuel cultural relevance, and spark game-changing growth.

Whether she’s leading high-performing teams, orchestrating complex creative ecosystems, or optimizing operations and resources for maximum impact, Heather doesn’t just create marketing—she builds momentum, ensuring brands don’t react to change but define it.

  • "Heather's abilities as a brand leader are equal parts top creative talent, strategic vision and people magnet. The impact she consistently creates is unmatched."

    Andrea Stone, Managing Director | BrandJuice

  • "She's an innovative leader in global creative strategy, delivering high-impact campaigns that differentiate and drive measurable results."

    Tola Oyewole, Executive Director Global Marketing | Aveda

  • "We often refer to her as the unicorn of branding. Heather consistently brings a sharp, strategic focus while keeping creativity at the heart of everything."

    Amanda Cook, Group Director | Candor

  • "Heather’s strategic storytelling gave us a powerful voice in cybersecurity, turning complex ideas into a market-defining brand narrative."

    Brianne Houck, VP Marketing | Red Canary

  • "One of my best hires. Heather is a true team player, a natural leader, and an invaluable addition to any organization."

    Gayle Malcolm, VP Global Content Strategy & Execution | Aveda

  • "Her collaborative approach and genuine enthusiasm for delivering exceptional work made a lasting impact on our team."

    Michael Dolan, Executive Creative Director | The Charles Group

  • "An asset to any company that is seeking to expand their reach and brand legacy."

    Pepa Albornoz, Executive Director Video Production | Aveda

  • "She 'gets' the big picture strategy while understanding how to work within any business situation."

    Heather Lindemann, Global Communications Director | Bona

  • "A compassionate leader who genuinely cares about helping everyone grow. Her mentorship was invaluable."

    Rachel Meiring, Senior Designer | The Charles Group

  • "She approaches every challenge with a thoughtful perspective, ensuring the final product is not only effective but also meaningful."

    Liam Speranza, Art Director | The Charles Group

Core Competencies

    • Brand Positioning & Architecture

    • Competitive Differentiation

    • Product & Service Portfolio Strategy

    • Messaging Matrices

    • Strategic Business Forecasting

    • Brand Management & Governance

    • Qual & Quant Methodologies

    • Customer Behavior Analysis

    • Insight Synthesis & Action Plans

    • Customer Segmentation

    • Market Trend Forecasting

    • Brand Health Tracking

    • Audience Segmentation

    • Customer Journey Mapping

    • Omnichannel Planning

    • Product Marketing

    • Digital & Social Content Strategy

    • Influencer & Partnership Strategy

    • Event & Shopper Marketing

    • Public Relations

    • Brand Identity Design

    • Omnichannel Content Strategy

    • Creative Concept Development

    • Campaign Messaging Hierarchy

    • Video/Photo/UGC Asset Production

    • Platform Best Practices & Quality Control Enforcement

    • Brand Guidelines & Legal Compliance

    • Global / Regional Content Localization

    • Creative, Social, Copy & Marketing Team Management

    • Resource Allocation Planning

    • Hiring, Mentorship & Career Growth Planning

    • Stakeholder Engagement

    • Cross-Functional Team Collaboration

    • Budget Management

    • KPI Metrics & ROI Reporting

    • Process Management & Improvement

    • New Technology Integration

    • Digital Asset Management (DAMs)

    • Agency & Contractor Management

Brand Experience

B2B + Tech

Consumer

Air Methods
American Wool
Bank of America
CA Technologies
Chevron
Colorado Office of Economic Development
Comvest Partners
DISH Network
GeoEye
GutCheck
Leprino Nutrition
On-Q/Legrand
Potatoes USA
Rally Software
Rallyday Partners
Red Canary
Scaled Agile / SAFe
Spectralink
Trimble
Vantage

Alpha Skin Care
Ascent Protein
Aveda
Bona
Case Logic
Chico’s
Church & Dwight
Coca-Cola
Estée Lauder Companies
General Mills
Hawaiian Punch
Kelty
Keurig Dr Pepper
Laughing Man Coffee
Mars
Mox Skin Care
Natura Personal Care
Odwalla
OxiClean
P&G

Saso Pepper Co.
Scott’s Liquid Gold
SOMA Intimates
Sports Authority
Strider Bikes
The Dailey Method
The Original Donut Shop Coffee

Place

Health + Pharma

Chicago Loop Alliance
City of Denver
City of Las Vegas
City of Springfield, IL
Colorado Mesa University
Denver International Airport
Downtown Denver Partnership
DLR Group
Grand Teton Lodge
Greater Des Moines Partnership
River North Art District, CO
The Shops at Columbus Circle, NYC
Town of Woodland Park, CO
Turnberry Luxury Properties
University of Denver
Visit Denver
Wadsworth Town Centres, UK

AccessCare
Accuray
Cala Health
Cirrus MD
Cochlear
Eli Lilly
Johnson & Johnson
McKesson
MGMA
Mom’s Meals
Pfizer
Quickie Wheelchairs
Sunrise Medical
Taltz

Tech Skills + Platforms

Project Management

Business + Marketing

Adobe Workfront
Asana
Slack
Smartsheet
Teamwork
Trello
Wrike

Adobe Experience Cloud
ChatGPT Pro
Google Analytics
Google Gemini
Google Workplace
HubSpot
Mailchimp
Microsoft 365
Salesforce
Sharpspring
Shopify
Squarespace
WordPress

Research + Analysis

GWI
Hotjar
Mintel
Nielsen
Qualtrics
Semrush
Trend Hunter

Dash Hudson
Emplifi
Hootsuite
Later
Sprinklr


Adobe Creative Suite
Canva
Figma
InVision
Miro
Sketch

Social Media Management

Creative Execution